MEDIA RESOURCES GUIDE

The Office of News and Information is developing a Media Resources Guide. This guide, which will be distributed to media will be posted on-line, and will list UTB/TSC faculty and staff who may be called upon for interviews or speaking engagements.

With so much information available to us through TV, radio, cable channels and the internet, the news media is often looking for local angles to explain to our community how world and national issues affect them. For instance, last week we had a reporter call looking for a sociologist to talk about what could happen to our local human services agencies if federal grants start drying up.

We are looking not only for faculty to list their area of academia, but also staff to list their scope of expertise, which could range from Texas financial aid packages to government compliance to distance education technology. Also, consider any professional or community associations you may belong to. On a slow news day, a reporter may be interested in doing a feature on native plants or genealogy research.

As a member of the Media Resource Guide, the most important thing to remember is that you should respond to reporters’ inquiries as soon as possible. They are often working on stories that are due the same day. Prompt responses will increase the credibility of the Guide. In the booklet, we will list the employee’s name, title, area of interest, primary phone number, secondary phone number (please indicate if this is a home number or cell number) and e-mail address.

It is our goal to make the Media Resources Guide as comprehensive as possible. We would like for our local news media to think of UTB/TSC first when they are looking for local sources. We know of the great talent we have here, and this is an important way our institution can benefit the community it serves.

The Office of News and Information can also you help in preparing for media interviews. Please feel free to call Letty Fernandez at extension 8231.

To be listed in the Media Resources Guide, complete this form with your contact information. If you have any questions regarding this project, contact Letty Fernandez at leticia.fernandez@utb.edu or call x8231.


Last Name                        First Name
Academic title: (university rank)
                       

Additional title(s): (dean, chair, endowed professorship, etc.)


Department:                                                                              
               

Work phone:                                                                           Secondary phone:
(format: 956-882-8231)                                                         (optional, format: 956-882-7229)
                                                           

Fax number: format: 956-882-3869                                        E-mail address:
                                                           

Area(s) of specialization: