Consumer Behavior Project: Lopez Supermarket [For Dr. Rhi-Perez' Consumer Behavior Course - Fall 2003]

Karla Ordoņez
Jose Luis Quezada

 

 

CONSUMER BEHAVIOR >> FINAL REPORT >> AUDIT

CONSUMER BEHAVIOR AUDIT

The Consumer Behavior Audit is divided into the following sections:

MARKET SEGMENTATION

A.      External Influences 
B.      Internal Influences 
C.      Situational Influences 
D.      Decision-Process Influences

PRODUCT POSITION

A.      Internal Influences
B.      Decision-Process Influences

PRICING

A.      External Influences
B.      Internal Influences
C.      Situational Influences
D.      Decision-Process Factors

DISTRIBUTION STRATEGY

A.      External Influences
B.      Internal Influences
C.      Situational Influences
D.      Decision-Process Factors

PROMOTIONAL STRATEGY

A.      External Factors
B.      Internal Factors
C.      Situational Influences
D.      Decision-Process Influences

PRODUCT

A.      External Influences
B.      Internal Influences
C.      Situational Influences
D.      Decision-Process Influences

CUSTOMER SATISFACTION AND COMMITMENT

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